Personal identity and brands

July 27, 2008 at 8:25 pm Leave a comment

Rob Walker’s new book is getting a lot of attention. here is a selection from a Q&A with him with Brand Week

“with this brand or any other, is that it’s never really a conscious process: Nobody has ever literally said, “I want to express my individuality, and therefore I will purchase the sneakers that I associate with my maverick rock and roll heroes.” It’s always a subtle process, a non-conscious process.” I’ve been enticed into helping. i’ve joined his Murketing flickr group along with 223 other people, as of Sunday July 27, 2008. That’s a process I’d like to figure out how to augment for BWB and Adina.

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