Green tipping point

October 11, 2007 at 4:03 am Leave a comment

Saw an ad from Chevron about how they are doing stuff in renewable energy. These guys are so Cheney-level retro extractive industry folks that they are even late adopters of current corporate lying techniques. if Chevron feels it needs to add a green tinge to its ad message, the clean tech tipping point meter has reached another level. If Chevron is selling green (message: green) then green is headed for commodity status. Or something else is happening that Chevron is responding to, and it has to change to survive in a new, more demanding climate, where effective pressure is being put on. Wal Mart is green. It’s because green is now a brand basic. Low green prices everyday.


Entry filed under: zeitgeist.

xigibiz first customer the brain

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