Green tipping point

October 11, 2007 at 4:03 am Leave a comment

Saw an ad from Chevron about how they are doing stuff in renewable energy. These guys are so Cheney-level retro extractive industry folks that they are even late adopters of current corporate lying techniques. if Chevron feels it needs to add a green tinge to its ad message, the clean tech tipping point meter has reached another level. If Chevron is selling green (message: green) then green is headed for commodity status. Or something else is happening that Chevron is responding to, and it has to change to survive in a new, more demanding climate, where effective pressure is being put on. Wal Mart is green. It’s because green is now a brand basic. Low green prices everyday.

Advertisements

Entry filed under: zeitgeist.

xigibiz first customer the brain

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


deli


%d bloggers like this: