From Regina

July 15, 2007 at 6:57 pm Leave a comment

 read this book called Ideas that Stick (you've probably seen it)  
and the hallmarks of those ideas are that they are:

Simple
Unexpected
Concrete
Credible
Emotional...and they use stories to make the point.

I think Goodcap is that kind of idea. I think the DNA is there. We  
just need to focus on the stickiness particularly the credibility
 piece.
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Entry filed under: goodcap, metaphor, narrative, storyindex.

Events Parent child, post collonial style

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