interactive device

December 15, 2007

the modern computer is an interactive device. the speed of communication inbound determines the pace of your response, if you are paying the attention (attention in kind and attention in quantity) that the device demands. it demands a certain kind of attention. you don’t give it attention. it snares into loops of attention, communication and response. I wonder if you can measure the level of attention demand a particular media has? It’s AIK and its AIQ. Of course there are probably consumption metrics to map against the attention matrix; dollar spend, against time, against durable vs. electronic vs. other goods, etc. how do you spend your depending on the kind of attention you pay when connected to an interactive device? Why would you want to give that information to any old vendor, though. Isn’t there a higher value you could place on it if you computed your attention index? Would that be the coin that would cause John Hegel’s original attention economy to trickle into being?

Entry Filed under: attentiondemand, interactive. .


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